| "We've been thrilled with MarketVolt. It give us the ability to communicate to a broad audience with interactive surveys and customized links to our site. There's a lot we can do graphically. Price, ease of use, and flexibility are all plusses." |
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-- Laurie Gatch, Marketing Manager |
Client: Talx Corporation A publicly traded business process outsourcer (BPO), Talx removes paper and manual methods from Payroll and HR processes using corporate portals, intranets and the telephone.
Challenge: Convert Previous Customers in to Current Ones
Talx had thousands of customers who had used its Work Number online verification services before, but had not used the service in several months. The company needed a cost-effective way to:
- Identify which customers were still interested in the service.
- Follow-up with prospects to convert them to customers.
Solution: The "Where have you been?" Survey
Using MarketVolt, Talx created and delivered an email that asked, "Where have you been?" The email included a brief summary of system enhancements with a link to the Web site and a request for recipients to complete a brief survey. The survey asked respondents why they had not used the service recently.
Results: Identifying Prospects, Gathering Feedback and Converting Sales
Within minutes of sending the email to several thousand people, TALX began to identify prospects and weed out others. Using MarketVolt's real-time tracking tools, TALX identified and categorized:
- Potential prospects (people who opened the email and clicked on one or more of the links).
- Future prospects (people who said they would use the service in the future, but don't have an immediate need).
- Immediate Prospects (people who said they want to use the service again soon).
- People who are not interested in the service or whose contact information is out-of-date.
Within hours, TALX sales representatives began contacting hot prospects and converting sales. Just as importantly, the sales force knew whom not to call and saved precious time and money by avoiding those whom MarketVolt revealed as cold prospects.
TALX also gathered invaluable customer feedback that the company has used to improve its products/services and sharpen its marketing/sales efforts.