OCTOBER 30, 2003 -- MarketVolt, a leading provider of email marketing software and services, completed integration this month of its web-hosted software with a stand-alone donor- and volunteer management system for non-profits. The integration will allow ALS HOPE - The Chris Hobler/James Maritz Foundation to generate, deliver and track MarketVolt emails automatically as it tracks donor and volunteer activity within its CauseEngine software.

MarketVolt completed the integration in partnership with its parent company, Foundry Software.

CauseEngine is software that non-profits use to keep track of members, volunteers, donors, prospects, and events. Without leaving the CauseEngine interface, ALS Hope employees can synchronize contacts with their MarketVolt database and generate customized, trackable emails such as thank you notes or event announcements. Without this integration, ALS Hope employees would have to transfer lists back and forth between systems and manually manage data synchronization. When ALS Hope sends a MarketVolt email to a recipient, that recipient can be automatically categorized in the CauseEngine software based on how he/she clicks on an email or responds to a MarketVolt survey, through this integration.

"This integration effectively turns two separate databases -- MarketVolt and CauseEngine -- into one and eliminates many of the data-transfer hassles that exist when an organization uses multiple databases," said MarketVolt's Tom Ruwitch. "ALS Hope saves time and money, avoids errors, and enhances its customer relationship management by integrating MarketVolt with CauseEngine."

Many organizations license software like MarketVolt's because their existing customer relationship management (CRM) systems don't have robust targeted email capabilities. But few stand-alone email marketing packages can be integrated into third-party software packages.

"MarketVolt is unique in its flexibility. It works wonderfully as a stand-alone application. But for organizations that wish to integrate MarketVolt's tools with another application, we can easily make that happen," Ruwitch said.