JULY 5, 2002 -- Foundry Software Development Company unveiled MarketVolt, it's new Web-hosted software that manages the creation, delivery and tracking of targeted emails, online surveys and digital coupons. MarketVolt software will be licensed to clients on a quarterly or annual basis with prices starting at under $40/month.

MarketVolt is the first Web-hosted product created by Foundry Software which specializes in customized Web-hosted database applications for businesses of all sizes.

"More and more of our clients have a desire to use targeted email to communicate more effectively and cost-efficiently," said Harry Imster, Foundry Software's president. "We saw an opportunity to build a product that would respond to our clients' needs and succeed in the marketplace."

MarketVolt has a built-in publishing system with fill-in-the-blanks interfaces to automate the creation of graphically-rich emails. The software has a built-in mailing list database, and automatically handles the delivery of emails to list members. MarketVolt keeps track of who opens the emails and clicks on given links. MarketVolt also has a built-in Survey Generator to automate the creation of online surveys that can be linked from emails. The built-in Coupon Generator automates the creation of digital coupons with unique redemption codes.

MarketVolt is designed to be easy to use, something that a volunteer at a non-profit or a marketing professional in a corporation can use without requiring Web-design or programming knowledge. While user-friendly, the software is built on a robust database platform that automates complex tasks such as mailing list categorization and auto-responding. Users can create unlimited categories in their mailing lists, automatically assign recipients to particular categories based on how they respond to emails or surveys, and send automatic follow-ups based on recipients' actions.

Foundry Software announced that Tom Ruwitch will direct the MarketVolt division. Ruwitch comes to Foundry Software and MarketVolt with more than 10 years of Web development, marketing, and software experience. He will oversee product development, sales, and client relations.