Challenge: Communicate More Effectively with Distributors
O'Brien has more than 430 distributors around the globe to whom the company sends new product updates, training documents, pricing schedules and other materials. O'Brien was looking for a way to improve the visual quality and impact of these materials and keep track of who was reading them and accessing downloadable materials from the company's Web server. The company had been sending broadcast emails to distributors via Microsoft Outlook, but the emails lacked visual impact, were difficult to target to particular distributors and impossible to track.

Solution: Use MarketVolt to Drive Distributors to Online Document Library
Using MarketVolt, O'Brien has produced more targeted, higher impact communications to send to selected distributors. Most of the communications direct distributors to expanded information in O'Brien's online document library. O'Brien points to those documents in its emails using MarketVolt's trackable links. O'Brien now knows which distributors open the emails and click-through to the onine documents.

Results: Better Communication for Lower Cost
O'Brien can now produce more effective, trackable broadcast emails in a fraction of the time it previously took to create less effective communications. The result is a significant cost savings for the company, improved communications with distributors, and a better sense of the effectiveness and reach of its promotions and training programs. "It has allowed us it's allowed us to create exciting and pointed email and training campaigns and given us better confidence in terms of the effectiveness of our internal programs," said Warren Gross, O'Brien's Business Development Manager.