Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog.
In the 40-minute discussion, archived on the site, we discussed:
- The 3 reasons you shouldn’t be using Outlook, Gmail, etc to run your email campaign
- How and why to track the behavior of your email readers (and how to respond)
- The 3 most effective ways to build your list
- The one instance when it is OK to buy an email list
Russ and I had a great conversation! I want to thank him for inviting me and give him a big shout out for the great work he’s doing with his blog!