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List Builiding

Inspired by Dad, Here are Email List-Building Tips

It’s June — Father’s Day month — so I’m thinking a lot about all the great advice Dad gave me. I quoted Dad the other day when a client announced his plan to market his business by buying an email list. “Every shortcut has a price that is usually greater than the reward,” I said,…

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Marketing is a Three-Legged Stool

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing the wrong buttons. Small business marketers are often like my wife — blaming this thing…

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New Year’s Resolutions to Help You Market Your Business

A few years ago, I was sitting at my desk in early January, wondering what to write for my monthly newsletter that was due the next day. As I struggled with writer’s block, I thought, “Never again!” I resolved to develop a content plan for that year and never let a lack of planning hinder…

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Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and…

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Read Your Out-of-Office Replies

Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those replies. “Why bother?” I thought. Wow, what a mistake! Sure, many of those emails simply…

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Conduct Spring Cleaning to Avoid the Spam Filter Torture Chamber

Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world.   I know ”torture” is a loaded word. I don’t mean to suggest that these companies literally subject marketers to physical pain. But the…

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Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And…

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Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

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Quality Trumps Quantity in List-Building

One of my clients recently considered two options for building his email list to market his consulting services.   One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter the drawing. My client would add all contestants to his email marketing list. The other…

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New Study Confirms the Power of Content Marketing

We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address. Demand generation company Ascend2 surveyed 251 marketing, sales and business professionals, 42{4c655e7448f17f478aee32899fe07a58aae4b27abd18a372b67337b64792cdd0} of whom said content downloads are the most effective tactic they…

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