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What You Can Learn From Nigerian Scam Artists

By Tom Ruwitch | January 8, 2018

I got an email a while back from a “friend” who wrote: “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip…

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Skip the Line and Pay for Your Donuts. Your Business will Benefit

By Tom Ruwitch | December 5, 2017

How long would you stand in line for a couple of free donuts? Twenty minutes? Forty-five? An hour? An hour and a half? In my younger, less healthy days, I might have countered, “Are they good donuts?” But these days,…

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Marketing Lessons from a Criminal Moron

By Tom Ruwitch | November 2, 2017

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites:…

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Shameful Email Marketing Tactics that You Should Avoid

By Tom Ruwitch | October 3, 2017

What’s the worst email marketing advice you’ve ever received? I saw that question on an online forum and spent a few entertaining minutes touring this email marketing hall of shame. Sadly, every exhibit in the hall exposed tactics that many…

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Why I Choose The Small, Local Camera Business Over the National Big Boys

By Tom Ruwitch | September 3, 2017

It can be difficult for small, local businesses to succeed in a world full of corporate giants and online vendors.That’s why I’m always happy to highlight local businesses that are doing what it takes to compete. I’m an avid photographer…

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Focus on Strengthening Your Copy to Improve Marketing Results

By Tom Ruwitch | August 4, 2017

Would you rather have an plain-looking website with great copy or a beautiful website with lousy copy? I’ll take the plain website every time. Why? Because I know of countless plain websites that drive action and convert sales at spectacular…

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Why Your Emails Fail When You Lead with Product

By Tom Ruwitch | July 2, 2017

This is a tale of two emails — one good and one bad. I’ll start with the bad one from a company I’ll call “Acme” (no need to reveal the culprit). I received an email with the subject line “Acme…

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Inspired by Dad, Here are Email List-Building Tips

By Tom Ruwitch | June 4, 2017

It’s June — Father’s Day month — so I’m thinking a lot about all the great advice Dad gave me. I quoted Dad the other day when a client announced his plan to market his business by buying an email…

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Marketing is a Three-Legged Stool

By Tom Ruwitch | May 3, 2017

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing…

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Open Rates Don’t Tell the Whole Story

By Tom Ruwitch | April 2, 2017

It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on a curve). Here are results from three email newsletter for the same…

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Old-School Marketing Metrics Make Sense for 21st-Century Campaigns

By Tom Ruwitch | March 2, 2017

I heard some great marketing advice recently from cold-calling expert John Eyres. Many online marketers might consider telemarketing “old-school” and question what someone like John could teach them. Believe me, we still can learn a lot from old-school marketers, and…

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Use “Customer Lifetime Value” to Evaluate Marketing Investments

By Tom Ruwitch | February 2, 2017

How much are you willing to spend on marketing to acquire a new customer? Most small businesses cannot answer that question easily, but all businesses would be stronger if they could. To answer, you must consider how much value a…

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New Year’s Resolutions to Help You Market Your Business

By Tom Ruwitch | January 3, 2017

A few years ago, I was sitting at my desk in early January, wondering what to write for my monthly newsletter that was due the next day. As I struggled with writer’s block, I thought, “Never again!” I resolved to…

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Personalize Your Emails To Improve Response Rates

By Tom Ruwitch | December 7, 2016

If you want to improve email opens, click rates and overall campaign performance, I have one word for you: personalize. According to a 2015 study by Experian Marketing Services, personalized emails – in which the sender merges the recipient’s first…

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Technology Can Automate Follow-ups

By Tom Ruwitch | November 30, 2016

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and…

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Read Your Out-of-Office Replies

By Tom Ruwitch | October 21, 2016

Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those…

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Work the System to Create Case Studies

By Tom Ruwitch | October 10, 2016

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of…

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Simple Planning Can Cure Writer’s Block

By Tom Ruwitch | September 19, 2016

You’ve committed to an email marketing program for your business. You’ve promised subscribers you’ll deliver emails regularly. You sit at your desk a day or two before the planned delivery date, put your fingers on the keyboard and then ……

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Statistics Show Why Email Has to Be Part of Your Marketing Mix

By Tom Ruwitch | August 16, 2016

  Do you check your email before breakfast each morning? I do. How about in the last few minutes before you go to bed? Yeah, me too. Do you check your email in bed? I’m embarrassed to admit it. What…

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Tips On Improving Landing Page Conversions

By Tom Ruwitch | August 9, 2016

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips…

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Smart Marketers Ditch Their Tricks

By Tom Ruwitch | July 14, 2016

I recently received an email from a person whose name I didn’t recognize. The subject line read, “re: Our Conversation.” That made me wonder, “Did I have a conversation with this guy?” Maybe I was having a “senior moment” and…

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Tips On Creating An Effective Email Signature

By Tom Ruwitch | July 12, 2016

We just read a great article that offers tips for creating an effective email signature. Signatures are the blocks of content at the bottom of your one-to-one emails — not your marketing emails. In a previous blog post, we noted:…

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Plan Ahead by Asking "Now What?"

By Tom Ruwitch | July 7, 2016

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You…

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Conduct Spring Cleaning to Avoid the Spam Filter Torture Chamber

By Tom Ruwitch | May 18, 2016

Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world.   I know ”torture” is a loaded word. I…

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Note to Marketers and Salespeople: Yours is a Noble Profession

By Tom Ruwitch | April 20, 2016

This post is an ode to marketers and salespeople, a note of encouragement to thank you for what you do and to remind you that you can make the world a better place. Ryan was great. He told us everything…

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MarketVolt Completes Transition

By Tom Ruwitch | April 15, 2016

CEO Peter Shinkle announced today that MarketVolt has successfully completed its transition phase following its spin-out as an independent company. Established as a division of Foundry Software Development Company, MarketVolt spun out in March 2013 after receiving capital investment from…

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Courting Tips for Email Marketers

By Tom Ruwitch | March 16, 2016

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The…

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Only An Annoying Email will Annoy A Subscriber

By Tom Ruwitch | March 8, 2016

How often should you send marketing emails? I hear this question often from small business people, most of whom say they’re worried about annoying subscribers with too many emails.   My answer: You will annoy your subscribers only if you send annoying…

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MarketVolt and PowerSchool Join Forces to Help Schools Engage Parents and Families

By Tom Ruwitch | February 25, 2016

Partnership optimizes schools’ ability to send personalized emails to families ST. LOUIS, Mo. – Feb. 5, 2016 – MarketVolt, an email service provider offering unique solutions for schools, and PowerSchool Group LLC (“PowerSchool”), the #1 leading provider of student information…

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Rams’ Departure Generates a Great Social Media Campaign

By Tom Ruwitch | February 19, 2016

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM).   “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city…

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Avoid this Yuuuuuuuuge Mistake that Jeb Made

By Tom Ruwitch | February 18, 2016

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That’s not good for Jeb and his…

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How to Track Your Email and Social Campaigns with Google Analytics

By Tom Ruwitch | December 27, 2015

Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven’t deployed Analytics on your site, we recommend you do so soon. With Analytics you can track not only how many…

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Why You Need to Master the Art of Selling Ice to an Eskimo

By Tom Ruwitch | December 13, 2015

I used to think I could never sell ice to an Eskimo. “Why would an Eskimo need ice?” I thought. I don’t want to be one of those slick, sleazy salesmen who convinces people to buy something they don’t need.…

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Should you add symbols to subject lines? If so, how?

By Tom Ruwitch | December 1, 2015

As Black Friday and Cyber Monday approached this year, my inbox was full of emails with subject lines which included symbols. These symbols, or emojis, add spice to a subject line and, according to many studies, increase open and response…

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Seasonal Transitions Inspire Good Content Marketers

By Tom Ruwitch | November 1, 2015

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the…

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Marketing Lessons from American Airlines’ Lousy Email

By Tom Ruwitch | July 13, 2015

I recently opted out of American Airlines’ email list. Here’s why I did it, followed by marketing lessons you can draw from this. Each week, the airline sends an email loaded with what it calls “Weekly deals to go.” Each…

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Why Seth Godin Loves Email Marketing

By Tom Ruwitch | June 30, 2015

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think…

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Quality Trumps Quantity in List-Building

By Tom Ruwitch | June 20, 2015

One of my clients recently considered two options for building his email list to market his consulting services.   One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter…

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Boost the Bottom Line by Bringing Back Lost Customers

By Tom Ruwitch | May 2, 2015

A woman named Gwen recently sent me an email with the subject line “Give me another chance.” The plea caught my eye so I opened the email which was an appeal to renew a magazine subscription I’d let lapse. The…

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Beyond the Subject Line: Factors that Affect Your Email Open Rates

By Tom Ruwitch | March 8, 2015

Our clients frequently ask us how they can improve their email marketing open rates. Most raise the issue by asking for help with subject lines. Write a better subject line, and more people will open the emails, they reason. No…

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Marketvolt Among Fastest Growing St. Louis Startups

By Tom Ruwitch | February 12, 2015

February 12, 2015 – MarketVolt has been named one of the fastest-growing startups in the St. Louis region. ITEN, the 501(c)3 organization that supports entrepreneurs in the region, included MarketVolt on its 2014 “Fast Ten” list which identifies the ten…

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Use Preheaders to Improve Open Rates

By Tom Ruwitch | February 2, 2015

Tick. Tick. Tick. That’s how long it takes subscribers to decide if they are willing to open your email. Tick: Sender Name Who sent this? Do I know or recognize the sender? Tick: Subject Line Do I find this interesting or provocative?…

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The Best Social Media Design Cheat-Sheet We’ve Ever Seen

By Tom Ruwitch | January 29, 2015

Quick quiz… What’s the ideal size for a: Facebook page cover photo? Twitter profile header? Logo on your LinkedIn company page? Video or photo in a Facebook post. Photo shared on Twitter? Yeah, me neither. Even if you’re not a graphic…

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New Study Confirms the Power of Content Marketing

By Tom Ruwitch | January 25, 2015

We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address. Demand generation company Ascend2 surveyed 251 marketing, sales…

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Looking for a Good Idea? Swipe One!

By Tom Ruwitch | January 22, 2015

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I…

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The One Question You Should Include in All Feedback Surveys

By Tom Ruwitch | January 14, 2015

Management Expert Ken Blanchard (author of The One Minute Manager) once said, “Feedback is the breakfast of champions.” That’s a great quote. The breakfast metaphor reminds us that feedback is something you should actively consume. But feedback is also something…

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A Great Example of Myth-Busting, Personalized Curated Content

By Tom Ruwitch | January 10, 2015

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is…

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Prospects Think B2B Marketing is Too Pitchy

By Tom Ruwitch | December 29, 2014

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service…

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Answer the Door When Someone Knocks

By Tom Ruwitch | December 26, 2014

My wife accidentally stepped on her Kindle recently. The screen was ruined. Rather than replace the unit, I thought I would get it repaired. So I searched online for “Kindle screen repair St. Louis” (I wanted to use a local…

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A Surprising Secret for Writing Better Sales Copy

By Tom Ruwitch | December 20, 2014

A very wise marketer once encouraged me to study classified ads in the National Enquirer. “If you want to learn how to write good copy, find the ads that run week after week. Some of them have run unchanged for…

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How Long is Too Long? The Truth About Subject Lines

By Tom Ruwitch | December 15, 2014

A subject line can make or break your email marketing campaign. Write a good one, and more people open your email. Write a bad one, and all that great email content goes unseen. The question we hear most often about…

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Targeted Pitches Backfire if You Don’t Segment Your list

By Tom Ruwitch | December 13, 2014

Here’s a great example of how you shouldn’t pitch a product or service by email… A restaurant in St. Louis sought to expand its banquet and catering by targeting healthcare businesses. So it created a promotional email touting its credentials, including…

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ExxonMobil Ad is Must-See TV for Marketers

By Tom Ruwitch | December 11, 2014

Every marketer can learn something by watching a great new television ad from ExxonMobil. In the ad, a woman fires-up the gas stove and drops an egg in boiling water before we see a progression of scenes showing what came…

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Should You Include Animated GIFs in Your Email?

By Tom Ruwitch | December 3, 2014

Check out this beautiful airplane — part of the fleet available from Aero Charter, a premium private jet charter service. We created this slide show for one of Aero’s email newsletters by combining three images into one, using a format…

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J.Crew Nails It with Eye-Catching Signup Form

By Tom Ruwitch | December 1, 2014

During the holiday season, I visit a lot of web sites to monitor the latest marketing trends, gather design ideas, and generally keep track of who’s doing what. I visited J.Crew’s web site recently and was greeted by the following in…

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Five Reasons We Love WordPress

By Tom Ruwitch | December 1, 2014

When we build web sites for ourselves and our clients, we almost always use the WordPress content management system. Here are five reasons we love WordPress: 1) It’s free. WordPress is open source software. No license fee for the base system.…

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Marketing Lessons from Those Overused QR Codes

By Tom Ruwitch | November 24, 2014

Someone handed me a business card today with a QR code on the back. QR codes are those small blocks of ink — usually black and white squares — that look like a Rorschach test. If you have the right…

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500+ Characters and an Image Can Beat the Spam Filters

By Tom Ruwitch | November 24, 2014

We often remind you not to send image-only emails. We have always recommended a combination of text and images in your emails because image-only emails can trigger spam filters. We have been reluctant, though, to recommend strict text-to-image ratios, even though…

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Time Wasting Tactics You Need to Avoid

By Tom Ruwitch | November 18, 2014

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at…

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Don’t Be Afraid to Address Readers’ Fears

By Tom Ruwitch | November 16, 2014

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was…

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Image Sizing Tips for Email Marketing

By Tom Ruwitch | November 7, 2014

Look at this mess that landed in my email box this week.   What you see is the upper-left corner of a 2,331-pixel wide image. The image is WAY wider than my monitor so most of it is unseen unless I use…

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Three Elements of a Strong Email Signup Form

By Tom Ruwitch | November 3, 2014

When you ask people for their email addresses, many of them will wonder two things: What will you send me? Will you protect my data or will you share it with others? The email signup form on your web site…

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Marketing Lessons from Larry David’s Failed Romantic Advances

By Tom Ruwitch | October 31, 2014

In the HBO movie Clear History, the main character, Nathan Flomm, mistakes a beautiful woman’s friendliness for love. When Nathan (played by Larry David) kisses Rhonda (played by Kate Hudson), she pushes him away and screams, “Are you crazy!?” Nathan…

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Automate Marketing Processes with Integrations

By Tom Ruwitch | October 9, 2014

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce…

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The Difference Between a Newsletter and Direct Sales Email

By Tom Ruwitch | September 16, 2014

A good email newsletter should have a little bit of everything for everybody — multiple messages that include at least one item of interest for every audience on your list. Newsletters also should include multiple links because those links —…

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How We Use Email Stats to Identify and Rescue At-Risk Relationships

By Tom Ruwitch | September 8, 2014

Does your business have strategies and tactics to identify at-risk relationships? If not, your client retention rate is lower than it could be. At MarketVolt, we closely monitor our clients’ activities and look for the red flags that signal trouble. By doing…

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Marketing Lessons from the ALS Ice Bucket Challenge

By Tom Ruwitch | September 3, 2014

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing…

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How to Grow Your Volunteer Base (or Sales) Quickly and Easily

By Tom Ruwitch | September 3, 2014

Our friends at the American Marketing Association (AMA) of St. Louis struggled to enlist volunteers — until they employed a simple tactic using MarketVolt emails. AMA-STL sent this email to its subscribers. The email listed several ways to volunteer. Each opportunity in…

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Case Study: Best Practices in Email Newsletters

By Tom Ruwitch | August 20, 2014

MarketVolt client Aero Charter unveiled its new-and-improved email newsletter last week. The newsletter demonstrates many best practices for email newsletters so we wanted to share it here with you and offer some analysis. You can click here to see an…

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What Does Sex Have To Do With Email?

By Tom Ruwitch | August 15, 2014

I’ve heard that you’re more likely to read an article with the word ‘sex’ in the title, so I wanted to try it out. But now that I’ve got your attention, I do have an arousing fact for you. A…

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Social Media and Marketing Lessons from the Hare Krishnas

By Tom Ruwitch | August 10, 2014

When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the…

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Useful Tips From a Pet Resort to Get More Out of Email

By Tom Ruwitch | August 6, 2014

What is the first thing you would do if your furry friend went missing… panic and drive around your neighborhood? Hope that someone calls? Time is of the essence, so instead of posting missing photos around town, use a digital…

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Content Calendars Cure Headaches and Prevent Failures

By Tom Ruwitch | August 1, 2014

When businesses struggle to achieve their content marketing goals, the first question I ask is, “Did the business have a good content plan and calendar?” Most often the answer is “no.” A content calendar can be the difference between success…

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List-Building Best Practices from the Pasta House

By Tom Ruwitch | July 18, 2014

Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, MO — do a great job of building their email list, using MarketVolt’s online signup form, automated follow-up tools and survey engine.…

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Canadian Law May Affect You If You Have Recipients in Canada

By Tom Ruwitch | July 2, 2014

A new Canadian law requires businesses sending commercial emails to Canadians to obtain express permission for those emails, and to keep documentation of that permission. The law also gives the senders up to three years to keep sending if they…

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Patrick Hawn Named Vice-President of Sales

By Tom Ruwitch | June 20, 2014

Patrick Hawn has been named Vice-President of Sales for MarketVolt, taking responsibility for management of the email service provider’s sales team. “This new title for Pat recognizes formally what the MarketVolt team has known for a long time — that…

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Our Favorite Stock Photography Sites

By Tom Ruwitch | June 15, 2014

The web offers countless stock photography options if you need photos or graphics for your emails, social media posts or web site. But prices and quality vary. Which ones are best? Here are five of our favorites. There are many…

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Personalize the From Name and Reply Address to Improve Email Response Rates

By Tom Ruwitch | June 11, 2014

Most commercial emails I receive are very impersonal. The emails typically come “from” the company’s name, rather than a person’s, and the reply address often points to some general email box, rather than to a person I know. This is…

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Use Excerpts and Links to Deliver Content via Email

By Tom Ruwitch | May 27, 2014

There’s a good chance you are reading this post because you clicked a link in a social media post or in an email we sent to you. Most of our traffic to this site comes from such links, not from…

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Email Marketing is Alive and Well… This Guy Should Know

By Tom Ruwitch | May 13, 2014

Jeff Walker is one of the most successful marketers on the planet. That’s why we were so happy to see the following video with Jeff in which he responds to yet another person who claims that email marketing is “dead.”…

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MarketVolt Unveils New Mobile-Friendly Templates

By Tom Ruwitch | April 18, 2014

MarketVolt today launched a suite of enhanced email templates that will maximize the appearance of emails that customers send and are subsequently opened on mobile devices. The five new templates are found in MarketVolt’s array of basic templates for users…

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Segmentation and Targeting Yield Results

By Tom Ruwitch | April 18, 2014

GO! St. Louis, which manages the St. Louis Marathon and three other races each year, sent 108 mailings via MarketVolt in the past 12 months. Yet no one seems to be wearying of their emails. In fact, a recent email…

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What NBC and the Olympics Teach Us About Marketing

By Tom Ruwitch | March 17, 2014

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with…

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How A Rock Climbing Gym Has Mastered Email Marketing

By Tom Ruwitch | March 17, 2014

We typically don’t post our case studies here on our marketing tips blog, but we thought our blog readers would benefit from learning how MarketVolt client Upper Limits has been growing its business with email marketing. Upper Limits is a…

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Anatomy of a Business-Building Survey

By Tom Ruwitch | March 13, 2014

Here at MarketVolt we recommend surveys to clients all the time. They’re a great way to take the temperature of clients, learn more about prospects and generally get some easy engagement going (ask questions, get results, share/discuss, rinse & repeat).…

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How Curating Content Can Elevate Your Marketing

By Tom Ruwitch | March 12, 2014

Smart marketers know they can attract leads, engage prospects, and convert more sales if they deliver informative, entertaining content via email, social media, blogs and other media. But many small business people struggle with content creation. Producing original content can…

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Email and Social Media Combined Pack a Powerful Punch

By Tom Ruwitch | March 5, 2014

When integrated well, email marketing and social media can generate the highest ROI of all marketing tactics. There are a variety of ways to use the two together, some simple, and done regularly, and others more strategic. We also encourage…

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Lessons from an "Intriguing" Email

By Tom Ruwitch | February 21, 2014

A coworker recently shared with me an email she received that had the subject line, “Could our NEW features work for you too?” What a great subject line! And what a great use of email to engage lapsed customers. The…

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Refer a Friend and Reap Rewards

By Tom Ruwitch | February 19, 2014

MarketVolt is a highly cost-effective tool for email marketing, delivering great return on investment. But did you know that you can reap even more financial rewards by referring us a new customer? Under MarketVolt’s Referral Policy, if you refer us someone…

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Great Email Tips from a MarketVolt Client

By Tom Ruwitch | February 18, 2014

At MarketVolt, we often get asked about improving subject lines. Can a subject line increase my open rate? The answer is yes, and the next question is how? Our friends at Geile/Leon marketing agency — who also happen to be…

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Who Says Email’s Impact Has Declined?

By Tom Ruwitch | February 5, 2014

Here’s one of the best articles I’ve read in months about email marketing. So many business people claim that email’s impact has declined, but this article puts that notion to rest. Among other nuggets in the article: 95 percent of…

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How 50 Strangers Became Prospects Without Me Calling or Meeting One of Them

By Tom Ruwitch | January 24, 2014

Earlier this week, an article featuring my recommendations for email marketing appeared in The Daily Egg, a popular blog that offers tips regarding online marketing — particularly conversion optimization, web design and copywriting. At the end of the article, the publisher included…

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Study Confirms It: Email Still Dominates

By Tom Ruwitch | January 21, 2014

Here’s a headline that caught my eye recently: Why Marketers Should Keep Sending You Email. The headline on the McKinsey&Company web site introduced a study that shows how effective email remains. The summary on the McKinsey site says, If you’re wondering why…

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Sending SPAM is Not Illegal, But That Doesn’t Make it OK

By Tom Ruwitch | January 8, 2014

A prospect of ours recently purchased a list of email addresses and asked whether he could upload the list into MarketVolt and start sending emails to the list. Our answer was “no.” With rare exceptions, we do not allow our…

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Plan to Appreciate Your Clients at Times Other than the Holiday Season

By Tom Ruwitch | January 7, 2014

Holiday time is thank you time in the business world. My desk has a stack of holiday thank you cards. Our lunch room still has some of chocolate covered pretzels, cheese popcorn, candied cherries, and other delectable thank you gifts…

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The Most Inauthentic Television Ad I’ve Ever Seen

By Tom Ruwitch | January 7, 2014

Preparing your taxes can be a joyous experience! (Stick with me here…) When you pay your taxes, you get to relive all the great things you did all year. You get to share your  life story — record the fact…

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Three New Year’s Resolutions for Better Email Marketing Results

By Tom Ruwitch | December 31, 2013

In many ways, the key to success in email marketing is to strike a critical balance. The simple fact is that in the modern era, technology gives us tremendous power to do many things. To go to extremes, consider the…

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Five Best Practices for Email Marketing

By Tom Ruwitch | December 5, 2013

Email marketing remains among the most effective tools to engage followers, identify your best prospects, and close sales. But there’s a right way and a wrong way to conduct email marketing campaigns. If you want to maximize the return on…

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Publish Your Emails to the Web

By Tom Ruwitch | November 12, 2013

If you have an email marketing program, you should post most (if not all) of your emails to the web. Here are three reasons why: Social Media Sharing: By archiving emails with a unique URL, you make it easy for people…

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Don’t Wait Until Your List is "Big Enough"

By Tom Ruwitch | October 14, 2013

I commonly hear this objection from business people considering email marketing: “I would like to get started with email marketing but my email list is not big enough.” I call this the “small list myth.” The reality: A business can…

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