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Seven Ways To Make Your Marketing Messages More Persuasive

This report will reveal how to:

✓ Increase the ROI of your marketing efforts.

✓ Improve relations with clients and prospects.

✓ Add authority to your marketing messages.





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Quick online sessions designed to help you master new strategies, tactics and skills to take your campaigns to the next level.  Five powerful marketing ideas delivered in just 25 minutes. Topics will include…

  • List-Building
  • Campaign-Automation and Auto-Responders
  • Combining Email Marketing with Social Media
  • Copy-Writing and Persuasion
  • Improving Delivery Rates
  • Advanced MarketVolt Features and Functionality



This report will reveal how to:

✓ Improve your mailing lists.

✓ Personalize your marketing messages.

✓ Generally acquire and convert more leads.


This report will reveal how to:

✓ Improve the navigability of your website.

✓ Increase traffic to your website.

✓ Generate more leads.

✓ Improve your online brand image.


This report will reveal how to:

✓ Generate more leads through referrals.

✓ Lower sales costs.

✓ Improve relations with current clients.


This report will reveal how to:

✓ Increase the ROI of your marketing efforts.

✓ Improve relations with clients and prospects.

✓ Add authority to your marketing messages


This report will reveal how to:

✓ Increase the number of prospects who join your list.

✓ Raise the quality of your prospects.

✓ Integrate your email marketing and social media.


This report will reveal how to:

✓ Improve email open rates.

✓ Reduce opt-out and spam complaint rates.

✓ Increase the number of emails forwarded.

✓ Generally improve the return on your email marketing investment.


What You Can Learn From Nigerian Scam Artists

I got an email a while back from a “friend” who wrote: “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short vacation, unfortunately we were robbed at…

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Skip the Line and Pay for Your Donuts. Your Business will Benefit

How long would you stand in line for a couple of free donuts? Twenty minutes? Forty-five? An hour? An hour and a half? In my younger, less healthy days, I might have countered, “Are they good donuts?” But these days, I wouldn’t stand in line for more than 15 minutes — even for the most…

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Marketing Lessons from a Criminal Moron

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites: A checkout clerk at a local department store was arrested for theft after a customer…

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Shameful Email Marketing Tactics that You Should Avoid

What’s the worst email marketing advice you’ve ever received? I saw that question on an online forum and spent a few entertaining minutes touring this email marketing hall of shame. Sadly, every exhibit in the hall exposed tactics that many marketers continue to employ — to their detriment. If you want to master email marketing,…

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Why I Choose The Small, Local Camera Business Over the National Big Boys

It can be difficult for small, local businesses to succeed in a world full of corporate giants and online vendors.That’s why I’m always happy to highlight local businesses that are doing what it takes to compete. I’m an avid photographer who subscribes to several email lists for various camera vendors — some local, some out…

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Focus on Strengthening Your Copy to Improve Marketing Results

Would you rather have an plain-looking website with great copy or a beautiful website with lousy copy? I’ll take the plain website every time. Why? Because I know of countless plain websites that drive action and convert sales at spectacular rates. But if the copy is weak, your website and other marketing content will fail…

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Why Your Emails Fail When You Lead with Product

This is a tale of two emails — one good and one bad. I’ll start with the bad one from a company I’ll call “Acme” (no need to reveal the culprit). I received an email with the subject line “Acme + Google Analytics/AdWords.” My first question: Why would I want to open this email? I…

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Inspired by Dad, Here are Email List-Building Tips

It’s June — Father’s Day month — so I’m thinking a lot about all the great advice Dad gave me. I quoted Dad the other day when a client announced his plan to market his business by buying an email list. “Every shortcut has a price that is usually greater than the reward,” I said,…

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Marketing is a Three-Legged Stool

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing the wrong buttons. Small business marketers are often like my wife — blaming this thing…

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Open Rates Don’t Tell the Whole Story

It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on a curve). Here are results from three email newsletter for the same company and roughly the same list. Which mailing was most successful? January: 6,615 delivered, 1,119…

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Old-School Marketing Metrics Make Sense for 21st-Century Campaigns

I heard some great marketing advice recently from cold-calling expert John Eyres. Many online marketers might consider telemarketing “old-school” and question what someone like John could teach them. Believe me, we still can learn a lot from old-school marketers, and we still can generate a lot of business using old-school marketing channels like the telephone.…

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Use “Customer Lifetime Value” to Evaluate Marketing Investments

How much are you willing to spend on marketing to acquire a new customer? Most small businesses cannot answer that question easily, but all businesses would be stronger if they could. To answer, you must consider how much value a customer brings to your business over the lifetime of the relationship. Here’s a simple equation…

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New Year’s Resolutions to Help You Market Your Business

A few years ago, I was sitting at my desk in early January, wondering what to write for my monthly newsletter that was due the next day. As I struggled with writer’s block, I thought, “Never again!” I resolved to develop a content plan for that year and never let a lack of planning hinder…

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Personalize Your Emails To Improve Response Rates

If you want to improve email opens, click rates and overall campaign performance, I have one word for you: personalize. According to a 2015 study by Experian Marketing Services, personalized emails – in which the sender merges the recipient’s first name in the subject line – boosted open rates by up to 40 percent. Transaction…

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Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and…

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